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  Marketing self-employed business

  Where do I start with marketing myself as a self-employed private physiotherapist working within an existing clinic where I see NHS and private patients?
  

  
  

  

  Posted 09-01-2014 16:27
  Anonymous

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  Answer

  Hi,

  In terms of marketing yourself, I would start by creating a website. It doesn't need to be flashy, but this is an industry that's critical for you to 'sell the benefit' - not the product. People don't want physiotherapy, they want to be out of pain. A good example of a very good website is http://www.paulgoughphysio.com/ 

  Once you've got a website (with an enquiry form (that's tested!)) you need to start bringing visitors to it. I would start with a very small Pay Per Click campaign targeted to your town with very specific keywords. This will keep the budget down, but start generating you phone calls. Once you're trading well and making profit, invest more into Pay Per Click and other forms of marketing.

  I have a free book on Internet Marketing which you're welcome to grab a copy of here.

  Best of luck (and if you have any follow up queries just ask!)

  Ben

  
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  Posted 09-01-2014 23:11
  Ben Waters
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  Looking for an accountant

  We are looking for an accountant ideally based in London. We are a relatively new company and are looking for someone to aid us with our annual accounts along with providing advice as we look to hire (payroll etc.)

  
  

  

  Posted 09-12-2013 14:05
  Anonymous

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  Answer

  Hi,
  
  I can highly recommend RDP Newmans - I've used them for years.
  
  You can find them at www.rdpnewmans.com or phone them on 020 7749 1931 
  
  Hope they help!
  
  Ben
  

  
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  Posted 10-12-2013 16:51
  Ben Waters
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  Original Question

  Is Pay Per Click worth it?

  I hear it's really expensive... I know people that have tried it and just wasted £thousands without getting any return on their investment... but I need a new way to get customers!

  
  

  

  Posted 15-11-2013 23:37
  Anonymous

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  Answer

  Getting likes is a different task to getting sales. I think you have to handle Social Media very carefully. In fact, I would suggest in the early days of getting up to speed with Pay Per Click, you don't really handle much on Social Media at all, more focusing on Google AdWords; it depends on what you are selling though. Sometimes Facebook might be more appropriate to advertise, but I'd certainly be running the Ads to a "landing page" rather than to gain likes. What do you want out of a campaign? Ideally, a Positive Return on Investment. You can get that by using something like AdWords to display your advert for particular keywords, tracking which keywords result in a sale, and subsequently paying more for the keywords that generate you sales and less for the ones that don't. There's lots more information like this in my book, you're welcome to grab a copy free.

  
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  Posted 10-12-2013 15:54
  Ben Waters
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  2724

  Views

  2

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  Original Question

  Is Pay Per Click worth it?

  I hear it's really expensive... I know people that have tried it and just wasted £thousands without getting any return on their investment... but I need a new way to get customers!

  
  

  

  Posted 15-11-2013 23:37
  Anonymous

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  Answer

  Pay Per Click is by far the best way to grow any business.
  
  Where people have tried Pay Per Click and "spent lots of money without results" - what this normally means is the landing pages they're directing traffic to are wrong.
  
  If you're spending "lots" - you're getting traffic. If you're getting your keywords right, then people are actually interested in what you've got to offer, so the key is getting the message right on how you deliver that.
  
  There's a lot involved in getting both the Pay Per Click campaign and the Landing Pages. I've written a book - which you can grab for free on our website.

  
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  Posted 15-11-2013 23:40
  Ben Waters