Be the first to ask this company a question
Be the first to ask this company a question
Where do I start with marketing myself as a self-employed private physiotherapist working within an existing clinic where I see NHS and private patients?
I think a good place to begin is to get a sense of the general vision of your Physiotherapy service. What I mean by this is to ask yourself why do you do what you do, who do you want to help, why would they choose you rather than another physiotherapist and your overall goals. This needs to be done before building any website or exploring any PPC campaigns. Why? By being clear about who your target audience is, how you can help them, what makes your service different, you will know what web design will be most suitable for your target audience, what kind of words your target audience is using on the internet to find your service. so as to know what web pages to create that can enable you to attract website visitors organically through search engine optimization. This very simple first step will save you money and help you achieve your long term goals! Yes, having a website is a good strategy. PPC can work to drive targeted visitors to your website. But you need a solid foundation first to enable having a website that helps you attract clients. Here is an article created for you to further illustrate the point I wish to share: The Whereabouts of Internet Marketing Strategy What is Internet marketing strategy? How vital is it in the operation of your Internet marketing business? How will it affect your online business career? Can it increase or decrease the volume of your site’s sales? These are some of the questions where you would want a convincing answer. Internet marketing is a huge marketplace—every aspect should be considered by every aspiring online marketer who wants to try their luck in this type of investment. To begin with, Internet marketing is not a “pure luck” investment. Having a strategy in a certain endeavor eliminates the “luck factor” as the main driver in the success or failure of any Internet marketing business. Internet marketing strategy is a detailed and methodical plan of action made by an entrepreneur to achieve success in his online business career. It is also considered to be a hypothesis that suggests the direction of an online business to fulfill its vision or goal and at the same time maximize the potential of the success of a business in the future. One of the advantages of an efficient internet marketing strategy is that it can enhance the entrepreneurs’ performance and help him establish good business environment in the future. Keep in mind that the development of an efficient Internet marketing strategy is the key of your success in your online business. In order to succeed, you should create and design a strategic marketing plan that includes attractive and easy-to-navigate sites and high quality products. Each of the steps that you follow plays an essential role in your overall business strategy and must be developed to its maximum potential. If any of the steps will fail to fulfill its purpose, there is a slim chance of success for your online business. Aside from the inclusion of well-established websites and products, you must treat your Internet marketing strategy as the final process of your automated business plan. It must include both short-term and long-term marketing strategies for you to succeed. • Your short-term Internet marketing strategy includes things that will temporarily help your online business get a sudden boost of traffic. Though these strategies are essential to your overall marketing plan, these are just temporary traffic source and must not be heavily depended on. This may include short-term advertising goals, bulletin boards, and others. • Your long-term strategy will provide you consistent stream of targeted traffic over time. Such strategy is expected to produce results through coming years. This may include content management, opt-in lists, and freebies. In the creation and implementation of an efficient Internet marketing strategy, you must consider several things such as the following: • Developing a high quality product must be an integral part of your marketing strategy. It includes making your products unique and should not invite competition with hundreds or thousands of other online businesses offering similar product. You must provide your clients exactly what they are looking for, which is a product that is needed and at the same time provide instant gratification. • Formulating your marketing strategy has also something to do with your website. Your website must possess professional design, keyword-rich and interesting content, and several graphics and images. You must explain your products and at the same time convince your potential customers to purchase the product because they need it. The site content itself must persuade an individual to buy your product. To convince your readers and potential clients to make purchases on your site, make use of attractive headlines that catch their interests and build curiosity. The creation and implementation of Internet marketing strategy is not as simple as some may think. It will undergo extensive researches and some series of test runs to determine if the strategy blends well with your system or not. If you found out that the strategy is not working on your advantage, change it. On the other hand, if it blends well to your online business system, then stay using it and further maximize its potential of giving success to your online marketing career. If strategy is important to the military and to the financial community, then it is essential to your Internet marketing business. Do not start without any strategy at all or else—it is game over for your online marketing career. Please feel free to ask further questions as it is my passion to help people get great answers. Best of luck, Sol Danmeri, Founder of "Better Ask Sol" http://betterasksol.com
I hear it's really expensive... I know people that have tried it and just wasted £thousands without getting any return on their investment... but I need a new way to get customers!
It all depends on what you are offering, if there is a demand for what you are offering, how you are standing out from your competitors. I think if you are managing an online web presence to gain customers than, I think it is best to place all your eggs in one basket. PPC is great for building your email list for lead generation. It works really well when you have a clear strategy of what you wish to achieve and you understand your target audiences needs. But I have seen far too many clients not really understand how communicate with their target audience to enable the nurturing aspect of leaf generation to work. You cannot forget Social Media and Search Engine Optimization. What I would suggest is that you have a meeting business coach with whom you can have a discussion about your business goals and then once you are really clear, you can see how to integrate Search Engine Optimization, Social Media and PPC. PPC can work, but I have seen best results when it has been used for lead generation. That means sending visitors to a landing page, rather then just a website. I use to offer PPC, Social Media and Search Engine Optimization and Web Development. But have stopped doing so as I have decided to just focus on passion, which is teaching people meditation and the Tarot. I would recommend Action Coach. Do not rush into something too quickly, research and research lots before leaping into something. When you have a sound strategy, you will achieve you goals and at the same time to waste any unnecessary money. Here is the link to Action Coach: http://actioncoach.com/
Better Ask Sol
My name is Sol Danmeri and I specialize in helping business professionals utilize the internet more efficiently through my Web Development, SEO and Social Media Consultations. I help business professionals gain all the necessary information to make an informed and wise choice on how to use SEO and Social Media to gain more clients and customers.
I offer Web Development consultations, which help you gain clarity on the best platform to build your website, how to build a website to a budget and the key elements you need to manage a successful online web presence.
There is a lot of information on Web Development, SEO and Social Media. It can feel like a maze sometimes. My goal is to help you get practical answers that lead to better choices and experiences in regards to your connection to the internet for your online business.
Yes, it is Better to Ask Sol…
I save you money, time and offer you leading edge solutions. With 8 years experience in the use of the internet, I am passionate about being an internet consultant for business professionals who are overwhelmed with internet technology.
I am here to help things feel more easy and straight forward.